Everything you write or publish should have a desired end result that benefits you and the reader.
It could be to make a sale. It could be to get an opt-in.
Or maybe you just want them to leave a comment, “like” something on social media, or refer a friend.
Whatever it is, you need to explicitly tell them to do it, and why.
Thanks for reading this!
Sincerely,
Frank Kern
P.S. You should always include a P.S. …Even when you’re writing a report or an article.
Yeah yeah, I know …your English teacher from high school would tell you otherwise. But pay her no mind.
Here’s why.
Lots of people scroll down to the end of the article before reading the whole thing.
…And the P.S. is a great place to restate your main point.
Like this: In case you’re one of the people (like me) who skim to the P.S. before you read the page, here’s what this is about:
1. A cool way to make sure people read your stuff.
2. Five ways to influence your readers while helping them out.